The Italian Chamber of Commerce and Industry for the UK is glad to collaborate with the Torino Chamber of Commerce on the projects Savor Piemonte Europe 2020 and Terra Madre Salone del Gusto 2020. For this occasion, a series of meetings have been organised to learn more about opportunities in the main European markets for Italian companies in the agri-food sector and the beverage industry from the Turin area.
These one-hour meetings will take place in webinar mode and will focus on the markets of the following countries:
- Czech Republic (5th November)
- France (12th November)
- Denmark (17th November)
- United Kingdom (19th November)
- Switzerland (26th November)
The webinars represent a valuable opportunity to deeply investigate each market as well as their growth prospects and the evolution of consumer behaviour, especially in relation to the current health emergency. We will also look for UK buyers in order to meet Italian producers participating in Terra Madre Salone del Gusto.
This program of meetings is aimed to explore new commercial opportunities and will be enhanced by a further webinar on the labelling of Italian agri-food products intended for export, together with a focus on the relevant regulations for every analised country. This insight will be a useful tool for every business who wants to make trade arrangements with potential importers and improve their business plan. The event will take place on December the 3rd.
A webinar on the international communication of agri-food products will close the series of meetings, offering insight into the best strategies of business promotion abroad in order to attract the attention of foreign consumers. This meeting will include operational advice coming from the experience of several specialised entrepreneurs in this field. The event will take place on December the 10th.
Starting from 2021, the second part of the project began. It included B2B meetings between buyers from the target countries, including the United Kingdom, and Piedmont (and in general Italian) producers. The United Kingdom is the country that has held the largest number of matches.
These initiatives are promoted by the Torino Chamber of Commerce in collaboration with our Chamber of Commerce, the Italian Chamber of Commerce and Industry in Denmark, the Italian Chamber of Commerce and Industry for the Czech Republic, the Italian Chamber of Commerce and Industry for France in Marseille, the Italian Chamber of Commerce and Industry for Switzerland, Laboratorio Chimico della Camera di commercio di Torino and Università degli Studi di Scienze Gastronomiche.