Welcome Italia – Bellavita 2021

Welcome Italia and Bellavita Expo merge together for a unique event dedicated to the excellence of Italian food&beverage!

The first Italian fair in London took place in 1888 under the patronage of the Italian Chamber of Commerce and Industry for the UK, founded just one year before.

From that moment, the Chamber began consolidating its activities, becoming a landmark for the Italian community and all the Italian companies interested in doing business in the UK.

Since 2013, one of the Chamber’s main activities has been “Welcome Italia”, a B2B and B2C event based on a format able to attract both trade professionals and Italian food&wine lovers.

Bellavita Expo was instead established in London in 2014, becoming in a short time a leading event promoting Italian excellence in food&beverage abroad through professional trade fairs held in London, Amsterdam, Toronto, Hamburg, Varsavia, Chicago, Mexico City and Bangkok. In 2018, Vinitaly (Verona Fiere) and Cibus (Fiere Parma) created a joint venture with the organisers.

In 2019, more than 1,000 Italian companies took part in Bellavita’s events worldwide. In the same year, the London edition introduced Spanish and other Mediterranean producers as well, with outstanding results thus creating an incomparable reference for the gastronomic excellence of Southern Europe.

Starting from 2021, Welcome Italia will represent the section of Bellavita Expo dedicated to Italian institutional representatives and regional collectives. The Chamber will involve Italian institutions whilst Bellavita Expo will focus on Italian private companies and other Mediterranean areas.

The event will be B2B only and will take place on 25-26 October 2021 including a full program of conferences, round table discussions, tastings and cooking shows with the country’s most important opinion leaders and chefs.